Privacy Policy

This Privacy Policy outlines how Dejavu Lashes Mayfair (“we,” “our,” or “us”) collects, uses, stores, and protects your personal information when you use our services. We are committed to safeguarding your privacy and ensuring any information you provide is used in accordance with this statement.

We may update this policy from time to time by posting a revised version on this page. Please check back periodically to stay informed of any changes. By using our services, you agree to the terms set out in this policy.

1. Information We Collect

We may collect personal data from you in the following ways:

1.1 Contact and Profile Information

Includes your full name, phone number, email address, and other details you provide when booking an appointment, creating a client profile, or completing a consultation form.

1.2 Appointment and Treatment Information

This includes your treatment history, patch test results, relevant health information you choose to share, and notes relating to your service preferences.

1.3 Payment Information

We do not store your payment details directly. Payments are securely processed via Fresha, our booking platform, which may collect billing and transaction information in accordance with its own privacy policy.

1.4 Automatically Collected Data

When you interact with our website or Fresha profile, technical data may be collected (e.g. IP address, browser type, time of access, and usage patterns). This helps us improve our services and website performance.

2. How We Use Your Information

We use the information we collect to:

Book and manage appointments
Provide safe, personalised, and effective treatments
Maintain treatment records in line with legal and professional standards
Contact you regarding appointments, changes, or important updates
Send occasional offers, updates, or marketing communications (with your consent)

3. Data Security and Storage

All digital records are securely stored via Fresha, which uses encrypted servers and complies with UK GDPR requirements. Any paper records (e.g. consultation forms) are stored securely with restricted access.

We are committed to keeping your information safe. However, you are responsible for keeping your Fresha account credentials confidential.

4. Sharing Your Data

We do not sell, rent, or otherwise distribute your personal data to third parties. Your data may be shared only with necessary third-party providers—such as Fresha or email/SMS platforms—to deliver services, and only in line with their privacy policies.

5. Data Retention

We retain your information only as long as needed to provide our services and meet legal or insurance obligations. Typically, this means we may retain client records for up to seven (7) years after your last appointment.

6. Your Rights

You have the right to:

Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your data (subject to legal obligations)
Withdraw consent for marketing communications at any time

To exercise your rights, please contact us using the details provided below.

7. Cookies and Website Tracking

Our website and booking platform (via Fresha) may use cookies and similar tracking technologies to enhance your experience and analyse usage. You can adjust your browser settings to refuse cookies. However, some website features may not function properly as a result.

8. Third-Party Links

Our website or booking pages may contain links to third-party websites (e.g. Instagram, Fresha). We are not responsible for the privacy practices or content of these sites. Please review their policies independently.

9. Contact Us

If you have any questions or concerns about this Privacy Policy, feel free to contact us:

📧 Email: booking@dejavulashes.com